STERLING: Job Placement With A Personal Touch.......

Sterling Personnel Service in Hayward fills a unique niche in the personnel arena by offering specialized service and attention to the human element of the industry, for small and medium size companies, companies who typically use a personnel service only a few times a year and for companies who have ongoing temporary or direct hire needs.

Sterling's success was nothing short of phenomenal. Ute Julson and Marilyn Gregg opened their doors in 1995. With just the two of them, their first year's sales totaled $1 million. The rate of growth for Sterling was so fast and so great that both Julson and Gregg had to pinch themselves occasionally to make sure they were not dreaming.

Julson and Gregg both came from careers with large personnel services who typically seek nationwide contracts, which utilize several hundred temporaries at each location. They saw the smaller client services get left out in the cold because of the tremendous service demands the large contracts required. The clients with minimal temporary usage, who previously had been considered the "bread and butter" of the industry, were put in the position to seek out a service that could fulfill their needs by providing them with good staffing services.

These large, service intensive contracts also took a toll on the candidates who needed assistance in defining and seeking a career path, or those who wanted or needed to make career changes. Sterling was born to take care of these needs and assist candidates in their job transition. Sterling values its loyal candidates and works hard to give back some of the success they bring to the company. This special attention to their candidates transfers to satisfied clients because so much attention is given to making a perfect match.

More unique than its strong commitment to serving the individual is that Sterling has no outside salespeople. Sterling works almost exclusively through referrals from both clients and candidates. Sterling is proud of its service record and of the repeat business the extra attention to detail earns when it comes to staffing.

Sterling has not been exempt from change. Julson fell ill and passed away in 2002, causing some restructuring. A replacement for their dear friend, Ute, was never considered. She is irreplaceable in their eyes. Gregg's husband, Bob, was pulled in from retirement to handle the operations end of the business. Recruiter and right hand to Gregg, Dave Landreth, who was hand picked and personally trained by Julson and Gregg in 1997, remains with the company. "Some things never change," says Gregg. "We believe in the way we do business and we know what good service means." Sterling found a successful niche that serves, not the masses, but those who seek an individualized approach to staffing. Their philosophy is not that bigger is better, but that the individual is still the most important.

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